Brand South Africa is South Africa's official marketing agency. It has been around for a decade – since 2002. Its job is to lead the global and domestic marketing of the nation's brand. Marketing a brand is a tough and complex task; and is even more so when the brand is an entire nation. The challenges are multiplied by the size and diversity of the target market – for us, this is the entire world and the critical 50 million stakeholders at home.
Building a brand is better if you do it together. Brand South Africa's partners are diverse – business, the government, the media and civil society – and especially ordinary South Africans, both at home and abroad. We can all get involved in creating the bigger picture of a brighter future. Citizens, business and the government can partner with Brand South Africa at the global economic summits it attends.